ANI | Updated: Aug 24, 2022 16:46 IST
Bengaluru (Karnataka) [India], August 24 (ANI/PNN): Sports brand PUMA India has entered a partnership with popular Indian singer Harrdy Sandhu.
The new association with the popstar, fashion & fitness icon, actor, sneakerhead and former cricketer comes as part of PUMA’s decisive commitment towards connecting with youth culture and strengthening the brand’s geographical relevance.
With this, Harrdy (35) joins PUMA’s roster of ambassadors such as Virat Kohli, KL Rahul, Kareena Kapoor Khan, Yuvraj Singh, MC Mary Kom, Avani Lekhara and Dutee Chand.
Under the partnership, Harrdy will engage with PUMA’s large base of customers and create exclusive content poised to further cement the brand’s market leadership position in India. He will endorse the brand’s footwear, apparel and accessories including select collections.
Speaking on the association, Harrdy Sandhu said, “I am extremely excited about my association with PUMA, a brand known for being at the forefront of all things sports and lifestyle. PUMA is the No. 1 sports brand in the country and drives the sports and lifestyle choices of millions of people and keeps me updated on latest lifestyle trends. This is an extremely valuable association for me, and I am looking forward to everything PUMA and I have planned this year.”
Harrdy rose to fame with songs such as Bijlee Bijlee, Kya Baat Aye, Naah and Backbone. The track Bijlee Bijlee earned a colossal 395 million+ views. In 2021, the singer-actor was seen in Bollywood sports drama ’83”, essaying the role of legendary cricketer Madan Lal. To be sure, Harrdy is a former cricketer and has played in the U-19 Cricket World Cup India team as fast bowler in 2004. He is also an avid dancer and a fitness enthusiast.
Commenting on the association, Abhishek Ganguly, Managing Director of PUMA India & Southeast Asia, “We are happy to have Harrdy Sandhu in the PUMA family. Harrdy has been a good friend of PUMA and we have now combined this friendship into a partnership. As a brand, PUMA has a strong commitment towards influences on culture. We want to connect and influence our target consumers through all forms of culture such as art, music and cinema along with sports. India is a music-loving nation and hence it is an important part of our dialogue in the country. This confluence of music, culture and sports makes Harrdy a perfect brand-fit and we are confident of a deeper engagement with India’s huge youth cohort with this partnership with him.”
PUMA and Harrdy Sandhu have a long-term friendship. In 2021, Harrdy had launched PUMA’s experiential store at Cyber Hub in Delhi-NCR as a celebrity guest. The store launch was also attended by PUMA brand ambassadors MC Mary Kom, Rupinder Pal Singh and Washington Sundar.
PUMA’s partnership with Harrdy was also informally announced during the company’s recent outbound in Goa where the singer performed live in an exclusive concert for its employees. The two parties joined hands officially today.
PUMA has often used the medium of music to connect with its audience. In 2019, the brand had associated with Indian rapper DIVINE of “Gully Boy” fame to extend a message of support to Virat Kohli ahead of the cricket season with an anthem for fans called #SockThem. Globally, the brand is currently associated with Dua Lipa and retails a collaborative collection with her.
This story is provided by PNN. ANI will not be responsible in any way for the content of this article. (ANI/PNN)
Kya Baat Aye
Dr Abhishek M Singhvi establishes Rs 2 crore Endowment at O.P Jindal Global University
Updated: Sep 17, 2022 13:16 IST
'Saroj Ka Rishta' releases successfully on 270 screens and received positive reviews across India
Updated: Sep 16, 2022 17:26 IST
Seva Diwas: Massive response to Chandigarh Welfare Trust's Free Mega Multi-Specialty Health Check-up Camp; more than 10,000 Citizens register so far
Updated: Sep 15, 2022 18:44 IST
JOY Times Fresh Face Season 14 – India's biggest youth talent hunt is back
Updated: Sep 12, 2022 17:21 IST
Minister Piyush Goyal appointed DPIFF CEO Abhishek Mishra into FCI, Ministry of Consumer Affairs, Food & PD
Updated: Sep 03, 2022 14:44 IST
Bringing home the new french collection by Somany
Updated: Sep 03, 2022 12:28 IST
Chandigarh Welfare Trust, NID Foundation to celebrate PM Modi's 72nd Birthday as Seva Pakhwara from September 17 in Chandigarh City
copyrights © aninews.in | All rights Reserved